SOLUTIONS // CRM
A CRM built around how you actually sell.
Leads arrive from the website, WhatsApp, calls and referrals; follow-ups live in someone’s head; the pipeline is a spreadsheet updated on Friday. We build CRMs that capture every lead automatically and make the next action obvious to whoever owns it.
Our approach
Off-the-shelf CRMs are built for an average sales team. When your process has its own stages, approvals, site visits or quotations, the team ends up working around the tool — and the data in it stops being true.
We map the sales process first: where leads come from, who touches them, what has to happen before a deal moves. The CRM follows that process, integrates with the channels your leads actually use, and reports on the numbers management asks for.
Signs it is time
- Leads are lost between the website, WhatsApp and a spreadsheet
- Nobody can say which marketing channel produces sales
- Your team pays for a CRM but works around it
- Follow-ups depend on who remembers
- Management reports take a day to assemble
WHAT WE BUILD
CRM Development: what is inside.
Lead capture
Website forms, landing pages, WhatsApp, calls and ad platforms feeding one list, de-duplicated automatically.
Pipeline and stages
Your stages, your fields, your rules — with deals that cannot move forward until the right information is in.
Follow-ups and reminders
Tasks, reminders and escalation when a lead goes untouched, so nothing depends on memory.
Quotations and approvals
Quotes generated from the record, with discount approvals routed to the right person.
WhatsApp and email
Conversations logged against the customer, with templates for the messages your team sends every day.
Reports and dashboards
Source-to-sale conversion, team performance and pipeline value, without an export to Excel.
QUESTIONS WE GET ASKED
Before you decide.
Why build a custom CRM instead of using Zoho or Salesforce?
Often you should not. If a packaged CRM fits your process with configuration, we will tell you to use it. Custom makes sense when your process is your advantage, when per-seat licences grow faster than the team, or when the CRM has to sit inside a larger system you own.
Can it connect to our website and WhatsApp?
Yes. Capturing leads from the channels you already use is usually the first thing we build, so no enquiry is typed in by hand.
Can our sales team use it on their phones?
Yes. We build CRMs to work on mobile browsers, and as a mobile app where field teams need offline access or location check-ins.
Can you migrate data from our current CRM or spreadsheets?
Yes. Migration is scoped in discovery: we clean and map the existing records so the new system starts with data your team trusts.
NEXT STEP
Start your CRM project.
Tell us how the work runs today and what has to change. If a packaged product would serve you better than a custom CRM, we will say so.